Design Driven Innovation Practices in Design-preneur led Creative Industry

Technology Epiphany and an Integrated Product and Service

“…Above all, the service is likely to work as a way to affect the second-order meaning through the dynamic reconstruction process. Kembaren et al (2014) suggested the conceptual framework of the process of DDI ( Figure 1) and noted that storytelling has a strategic role to educate potential customers about a radical meaning.…”

“…IoM (design driven innovation) process conceptual framework (Kembaren et al, 2014) Based on the above literature review, the research framework is developed (see Figure 2). NPD consists of technology searching/development and product language design (Kembaren et al, 2014). Product language is defined as product appearance that conveys messages to users (Verganti, 2008).…”

“…Service package refers to the value the service delivers to users and service interaction refers to how it delivers value to them (Buganza & Verganti, 2005). Research framework (Adopted from Kembaren et al, 2014) This study specifically focuses on two aspects. First, the study focuses on how designers consistently develop a product's appearance and service for the reconstruction of an intended meaning.…”

“…Innovation of meaning (IoM) is emerging as a new focal point in the innovation management discourse (Verganti, 2008;Kembaren, Simatupang, Larso, & Wiyancoko, 2014;Farhana & Bimenyimana, 2015). Verganti (2011) suggested that firms driven by design build and nurture a competitive advantage through a combination of radical changes in technologies and meanings; he defined such a combination as technology epiphany.…”

“…Recently, many studies have attempted to understand issues related to IoM: the categorization of IoM (Rampino, 2011), design research (Norman & Verganti, 2014), the process of IoM (Kembaren et al, 2014;Verganti, 2017), and technology epiphany (Goto & Ishida, 2014;Buganza, Dell'Era, Pellizzoni, Trabucchi, & Verganti, 2015). Although these studies emphasize the importance of an intended meaning that companies develop in new product development (NPD), users reconstruct the meaning in the contexts in which they experience the product or service (Kazmierczak, 2003;Crilly, Moultrie, & Clarkson, 2004).…”