Design de produtos de software dirigidos à inovação: um estudo de caso

Abstract

DESIGN OF SOFTWARE PRODUCTS AIMED AT INNOVATION: A CASE STUDY ABSTRACTThis paper presents results of a study case in the urban mobility area where was proposed a new software product, the ideation and conception was based on innovation-driven techniques such as: Long Tail, Free and with the Blue Ocean Strategy. Basically, the problem is related on the fact that number of vehicles in urban centers, resulting in a demand for more parking and thus intelligent system that can be integrated with parking and information in real location. A research conducted in large urban center found that 80,6% of people are interest in using this type of service, 100% never used any type of service this nature and 72,2% answered that would be willing to pay for to use this service. The results show the conception of a software product that search a Market niche little explored. This paper evaluates level of innovation via strategy canvas and blue ocean matrix, proposal by the blue ocean strategy. The result obtained by the software proposal was different relative to competitors, characterizing a value innovation and market potential.