Design, consumption and marketing: outcomes, process, philosophy and future directions

Beverland, Michaël; Gemser, Gerda; Karpen, Ingo Oswald

doi:10.1080/0267257x.2017.1283908

Cited by 9 publications

(5 citation statements)

References 71 publications

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“…The successful design of products should be able to stimulate consumers’ positive responses through pleasure and attractiveness (Beverland et al , 2017; Orth and Wirtz, 2014; Chitturi et al , 2008). Attractive things make people happy (Hagtvedt and Patrick, 2014).…”

Section: Mediating Variablesmentioning

confidence: 99%

“…Visual design elements (form/appearance: shape, colour, size, lines, style, harmony, symmetry, etc.) (Hoegg and Alba, 2011;Creusen and Schoormans, 2005;Maeng and Aggarwal, 2018;Westerman et al, 2012;Wiedmann et al, 2019) Non-visual elements/senses in design (Sonderegger and Sauer, 2015;Srinivasan et al, 2012;Reimann et al, 2010) Creativity/innovation (Mugge and Dahl, 2013;Micheli and Gemser, 2016;Nakata et al, 2018;Nakata and Hwang, 2020) Product personality (Noble and Kumar, 2010;Creusen and Schoormans, 2005;Govers and Schoormans, 2005) Mediators PD pleasure and attractiveness (Beverland et al, 2017;Ortd and Wirtz, 2014;Chitturi et al, 2008) Processing fluency (Landwehr et al, 2013;Sample et al, 2020;Lee and Shin, 2020) Personality congruence (Govers, 2004;Govers and Schoormans, 2005;Buettner, 2017) Designers' practices (in design process) (Ravasi and Stigliani, 2012;Crilly, 2015;Ahmed et al, 2003;Ban and Hyun, 2020;Alcaide-Marzal et al, 2020) (continued)…”

Section: Dependent Variables (Outcomes)mentioning

confidence: 99%

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The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

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Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field. Design/methodology/approach This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing. Findings To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables. Practical implications This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers. Originality/value This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.

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Section: Mediating Variablesmentioning

confidence: 99%

Section: Dependent Variables (Outcomes)mentioning

confidence: 99%

The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

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“…So far, the discussion among specialists has revolved around how to make marketingoriented branding models more effective (Keller 2013;Kapferer 2015); or how to make them work complementarily (Calabretta et al 2016;Beverland et al 2016;Beverland et al 2017). There are still very few developments regarding the epistemological assumptions of the branding positioning systems.…”

Section: Originality and Contributionmentioning

confidence: 99%

Everyday Social Practices as a Source of Design-Led Branding

Guzman

Lélis

2020

Springer Series in Design and Innovation

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Through the analysis of the epistemological assumptions of marketing-led branding models, this research investigates how these models aim to link brands with their audiences in terms of sense giving. Qualitative research has been done to explore three case studies, employing archive research, semiotics, and critical analysis. By relying on Plato's theory of knowledge, to theoretically support this approach, and mainly considering his metaphorical style, the research analyses how a design-led brand strategy expands the scope of a marketing-led one, by amplifying the extent of the epistemological realism that supports the latter. Findings reveal that through design-led strategies, the analysed brands seize into their audiences' everyday social practices realm and source their branding models with the creativity and imagination that is produced at that basic level of life: e.g. customising brand labels, with personal names, is an open way to connect brands with and to audiences through both recognition and the demand of being true to oneself. Hence, design-led branding can well be an approach to source brand authenticity.

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“…As an educational discourse, design has often set itself up as a practice uniquely apart from others. This has manifested from academic design researchers’ early arguments for design as a separate educational discipline with its own unique practices and ways of understanding (Cross 1982; Lawson 2004), to its extension into industry via practices such as design thinking (Beverland, Gemser & Karpen 2017). Since the advent of the digital revolution in the 1980s, design has also increasingly faced acute technological challenges (Drucker & Mcvarish 2013), from digital publishing, to interactivity, to the increased ease of use of, and automation within, design software.…”

Section: Introductionmentioning

confidence: 99%

Artificial intelligence in design education: evaluating ChatGPT as a virtual colleague for post-graduate course development

Meron,

Tekmen Araci

2023

Des. Sci.

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This article explores the ability of ChatGPT to function as a virtual colleague in helping to design materials for higher education design students. Using a self-study methodology, two university educators attempted to collaborate with ChatGPT to create course materials targeted at higher education design students, before reflecting on its strengths and weaknesses during the process. Contextualising ChatGPT as the latest acute example of digital disruptors that design practices and processes have faced, the authors evaluated its current and potential threats and opportunities for the creation of design-focused learning content. The authors found that ChatGPT was a competent partner with regard to saving time, structuring textual content and documentation, and as a brainstorming tool. However, ChatGPT’s weaknesses included content generation that was often generic, usually requiring much human prompting, cajoling, and manual editing to produce desirable outcomes. Overall, ChatGPT was found to excel at its stated functionality as a language model, with some potentially useful functionality for the creation of higher education design course materials and outlines, as well as limitations. The reflections discussed can be used to inform design educators who may want to work with ChatGPT when designing course materials. However, acknowledging limitations and potential ethical challenges, the authors’ caution that educators may have to evaluate for themselves whether ChatGPT’s potential advantages outweigh its disadvantages.

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Design, consumption and marketing: outcomes, process, philosophy and future directions

Cited by 9 publications

References 71 publications

The missing link in the evolution of product design: a strategy roadmap towards product development success

The missing link in the evolution of product design: a strategy roadmap towards product development success

Everyday Social Practices as a Source of Design-Led Branding

Artificial intelligence in design education: evaluating ChatGPT as a virtual colleague for post-graduate course development

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