Abstract:New technologies follow a predictable pattern of democratization over time. Specifically, a product that begins as merely useful over time often evolves into one that is usable, providing easy access to all functionality. If the technology survives the usability transition, it must become desirable. In this stage, the product evokes positive emotions from its users. This has been the case for the automotive industry as it moved from black colored cars driven by professional drivers and provided with its own to… Show more
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