Design and Validation of the Brand Personality Scale in Food Industries

Cruz Tarrillo, Jose  Joel; Iñaguazo, Stefany  Jazmín; Rodriguez-Rosales, Clara  Milagros; Tarrillo-Paredes, Jose; Paz-Vilchez, Jose  Eber

doi:10.2139/ssrn.4784231

2024

DOI: 10.2139/ssrn.4784231

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Design and Validation of the Brand Personality Scale in Food Industries

Jose Joel Cruz Tarrillo,

Stefany Jazmín Iñaguazo,

Clara Milagros Rodriguez-Rosales

et al.

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Design and Validation of the Brand Personality Scale in Food Industries

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References 37 publications

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