Design and Science: A workshop-based approach for identifying commercial opportunities in universities

Mesa, David; Thong, Christine; Ranscombe, Charlie; Kuys, Blair

doi:10.21606/drs.2020.182

Cited by 3 publications

(4 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…From diving into these complex contexts, students can measure possibilities and practical constraints of everyday life. Where, following a Double Diamond method providing divergent and creative assessments, new inputs can arise not only from a product but from a broad array of possibilities (Mesa et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

Enveloping a day – Persona visual mapping

Silva¹,

Almendra²,

Marques³

et al. 2022

Human Dynamics and Design for the Development of Contemporary Societies

View full text Add to dashboard Cite

The following article describes a Persona Method through Visual Clues (PMVC) in a learning setting performed in the course of Interface Design I, degree of Design, School of Arts, University of Evora, Portugal, in the academic year of 2021/22. The study follows a descriptive case methodology. The purposed PMVC concerns the project’s early stage and reveals how a mosaic assemblage of visual clues allows an itinerary on cohesive information acquisition in guiding the design project. The proposed PMVC allowed students to valorize life contexts when projecting a persona, enabling a strong focus on consumers and work contexts. Although working in fictionalized settings, the PMVC triggers the reasoning on the complexity of the contexts, deploying information that will deliver more reality into Personas. Keywords: Visual methods, Communication Design, Persona Method, Design Literacy

show abstract

Section: Discussionmentioning

confidence: 99%

Enveloping a day – Persona visual mapping

Silva¹,

Almendra²,

Marques³

et al. 2022

Human Dynamics and Design for the Development of Contemporary Societies

View full text Add to dashboard Cite

show abstract

“…Thus, we believe there is an opportunity for designers to help manufacturers adopt new technologies, as their ability to explore and communicate ideas through different means can help translate complex information in multidisciplinary teams [59]. Furthermore, regardless of the field, designers have shown to be good at exploring opportunities to innovate using emerging technologies [60] and demonstrating their potential [61]. Moreover, the designers' knowledge of manufacturing processes and materials allowed them to fully understand Eudaemon's needs even without visiting their facilities.…”

Section: Designers' Opportunities In Advanced Manufacturingmentioning

confidence: 99%

Implementing a Design Thinking Approach to De-Risk the Digitalisation of Manufacturing SMEs

et al. 2022

Self Cite

View full text Add to dashboard Cite

Industry 4.0 (I4.0) has proposed a significant shift in the way companies approach manufacturing. However, this new paradigm is not without faults. The integration of processes and equipment (‘digitalisation’) can be prohibitively expensive or too technically complex for small-to-medium enterprises (SMEs) with limited resources and technical expertise. Another barrier to digitalisation lies in the ambiguity of not knowing what precise practices to adopt to improve productivity. Although these challenges have been identified in the literature, there is still little evidence on how to tackle them. Thus, we explore how design thinking can help overcome these challenges, given that it has been used in many organisations and disciplines to deal with complex and ambiguous problems. We do so by investigating the research question ‘How can designers and design thinking processes assist manufacturing SMEs’ digitalisation?’ We address this research question by presenting a case study of a university–industry collaboration where the authors utilised a design-thinking process to select and implement technologies to capture, process and analyse data for an Australian medical device manufacturer. By reflecting on the case study, we identified the user-centeredness of design thinking as crucial in selecting technologies for implementation that prioritised usability and brought value to all stakeholders. Furthermore, iterative prototyping was critical to scale up the required expertise and deliver a successful sustainable solution without investing vast resources. Our work suggests that designers and design thinking have the potential to help de-risk digitalisation. Finally, we suggest a framework that may assist in guiding other SMEs approaching digitalisation and provide a starting point for further design thinking research in this area.

show abstract

“…Exploring many opportunities to exploit emerging technologies is crucial for introducing technologies to market; more options enrich the selection process and facilitate innovation, allowing a more careful use of the vast resources needed to develop a new product (Brem and Voigt, 2009). As successful technology companies explore opportunities broadly, and designers have shown to be good at it, it is evident that designers' contributions can help address some of the challenges of developing university technology (Mesa et al, 2019, Mesa et al, 2020. Second, designers also help demonstrate technology performance outside laboratory settings in the context of products through prototyping.…”

Section: Design's Contribution To Scientific Research Commercialisationmentioning

confidence: 99%

“…First, existing works have reported that designers help identify plausible applications to connect technologies to suitable markets. This can be achieved through; stimulating creativity via problem reframing and visualisation (Rust, 2004), market research (Design Council, 2015, Driver et al, 2011, facilitating creativity workshops (Design Council, 2015, Mesa et al, 2020 and prototyping (Page andJohn, 2020, Thong andKuys, 2012). Exploring many opportunities to exploit emerging technologies is crucial for introducing technologies to market; more options enrich the selection process and facilitate innovation, allowing a more careful use of the vast resources needed to develop a new product (Brem and Voigt, 2009).…”

Section: Design's Contribution To Scientific Research Commercialisationmentioning

confidence: 99%

A Case Study Exploring the Role of Design in Maturing University-Developed Technology

2022

View full text Add to dashboard Cite

Universities struggle to commercialise scientific research. However, designers can help scientists bridge the research-market gap in different ways. Although the value design can bring to science is understood, how design outputs deliver value to scientific research remains unexplored. Our paper reports findings from a designer-scientist collaboration developing a graphene-based water desalination technology. By reflecting on this case study, we found that design outputs serve different purposes in developing technology and assist in progressing technology maturation efficiently.

show abstract

Design and Science: A workshop-based approach for identifying commercial opportunities in universities

Abstract: This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Cited by 3 publications

References 15 publications

Enveloping a day – Persona visual mapping

Enveloping a day – Persona visual mapping

Implementing a Design Thinking Approach to De-Risk the Digitalisation of Manufacturing SMEs

A Case Study Exploring the Role of Design in Maturing University-Developed Technology

Contact Info

Product

Resources

About