Design and Production of Visual Image of Print Advertisement Based on Mobile Media

Abstract

With the rapid development of science and technology, various fields (such as information and multimedia) have been combined with each other into a complete field of print advertising design. The visual image is the main part of showing the expressive power of graphic advertising, which intuitively explains the design creativity of the advertisement. It uses visual expression to attract the audience’s first attention and stimulate consumer emotions. However, with the continuous change of people’s aesthetic art and aesthetic needs, ordinary print advertisements can no longer meet the needs of consumers. The continuous development of science and technology has promoted the spread of mobile media. Mobile media applications not only integrate with people’s daily life but also bring people various mobile media advertisements. It realizes the multimedia and diversification of advertising. To meet the ever-changing visual aesthetic needs of users, it is necessary to use mobile media technology to innovate the visual image of print advertisements and provide consumers with a unique visual experience. Therefore, this paper will study the design and production of print advertisement visual image based on mobile media. This paper takes the design process of mobile media as the research process and summarizes the visual image design method of print advertising that meets the needs of users, conforms to the development of the times and aesthetic trends, and has high cultural information dissemination efficiency. It then tests the proposed theoretical method through the comparison of works and finally realizes the second leap of design theory. Experiments show that the visual image of mobile media advertising is more in line with consumers’ aesthetics and can increase product sales. The highest sales of its products increased by 9.26% compared with ordinary products.

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