Design and performance attributes driving mobile travel application engagement

Fang, Jiaming; Zhao, Zhiying; Wen, Chao; Wang, Ruping

doi:10.1016/j.ijinfomgt.2017.03.003

Cited by 267 publications

(333 citation statements)

References 78 publications

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“…Therefore, a considerable number of marketers influence consumers' perception, judgment, and behavior through sensory marketing [56]. In other words, sensory experience clues are used to enhance the visual attraction to consumers, stimulate individuals to perceive the results of specific situations or behaviors in advance, attract consumers to browse, help consumers search for effective information, and stimulate consumers' impulse buying behavior [57,58].…”

Section: Live Platform Exterior Design and Impulse Buyingmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

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The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers' self-efficacy.Sustainability 2020, 12, 2406 2 of 16 real-time games, special events, and behind-the-scenes tours [4,5]. The live streamer, acting as the content creator of the streaming platform, is capable of uploading real-time video and audio (e.g., video games, talent shows, and daily life records) to satisfy the diversified needs of users [6]. In other words, flattened, equal, and real-time communication can be achieved between users and the live streamer through the live platform, as well as among users, thereby narrowing the distance between companies and individuals.The growing popularity of live platforms has also had certain effects on the existing marketing methods and user buying behavior of companies [7]. Data show that in 2017, 48 percent of internet users in the USA watched live streaming at least once a week [8]. As suggested by a report from the China Internet Information Center, the number of live streaming users in mainland China reached a total of 433 million in June 2019, making up 50.7% of China's entire internet population. With such a considerable number of users, live platforms have started reshaping marketing channels and enhancing marketing effects. The global live streaming market was predicted to expand from US$30.29 billion in 2016 to US$70.05 billion by 2021 [9]. During the "618" period in 2019, Taobao's live streaming led to commodity sales worth CNY13 billion. Compared with the conventional marketing channels, live platforms have a more thorough impact on consumers' purchasing behavior. Thus, since live streaming is such a novel and powerful marketing tool, the questions of whether consumers engage in impulse buying after being exposed to live streami...

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Section: Live Platform Exterior Design and Impulse Buyingmentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

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“…Scholars have mentioned that student engagement contains multiple components, but most studies consider the "engagement" as a multidimensional uniform variable, or focus on one dimension of engagement (such as behavioral engagement) (Appleton, Christenson, Kim, & Reschly, 2006;Cho & Cho, 2014;Fredricks, 2011;Li, Zhang, Bonk, & Guo, 2015;Liu, Calvo, Pardo, & Martin, 2015;Reeve, Jang, Carrell, Jeon, & Barch, 2004). However, a small amount of literature indicates that there is a certain interrelationship between different dimensions of engagement (Cheung, Shen, Lee, & Chan, 2015;Fang, Zhao, Wen, & Wang, 2017). Thus, it is necessary to explore the relationship between different types of MOOCs engagement and their influencing factors.…”

Section: Introductionmentioning

confidence: 99%

Understanding students’ engagement in MOOCs: An integration of self‐determination theory and theory of relationship quality

Sun¹,

Ni²,

Zhao³

et al. 2018

Brit J Educational Tech

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Although Massive Open Online Courses (MOOCs) attract millions of people to enroll in their courses, the completion rate for most courses is very low. A majority of MOOCs students are not fully engaged in MOOCs, thus leading them to quit in the early stage of the courses. Therefore, it is important to investigate students’ engagement in MOOCs. Drawing on self‐determination theory and the theory of relationship quality, this study proposes a model that conceptualizes the MOOCs engagement as consisting of psychological engagement and behavioral engagement and explores the antecedents of students’ engagement in MOOCs. The research model is tested using data collected from 374 students of Chinese University MOOC. The results show that fulfillment of three basic psychological needs for autonomy, competence and relatedness have significant positive effects on intrinsic motivation, increasing students’ psychological engagement in MOOCs. Relationship quality significantly predicts students’ psychological engagement, and psychological engagement promotes behavioral engagement in MOOCs. Implications for research and practice as well as limitations of this study are discussed finally.

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“…The configuration and development of these tools must be adapted to this generation, which we call Generation W.Sustainability 2019, 11, 3203 2 of 17 image and reputation of the destination [11,13]. Thus, RICT contribute to sustainable tourism through their communicational, relational, and experiential capacity [6,[14][15][16]. The value of experience is a key element in the configuration and development of all cultural destinations.…”

mentioning

confidence: 99%

“…These challenges include constant monitoring and evaluation of the interaction that occurs between the destination and tourists, to control their impact and identify their needs and expectations, which allows DMO to continue promoting tourism in a controlled manner, optimizing strengths and resources [52,53]. Therefore, tourism apps are presented as key tools in the development of sustainable and smart tourism that adds value to users [6,15,16,47], based on the common goal of improving the experience of real and potential tourists [54] before, during, and after the trip [52,55].The paradigm shift that the digital society represents has transformed the marketing and communication strategies that aim to reinforce destination brands as well as the destination-tourist relationship [9]. Tourism apps enable two-way communication and relational management between users of the tourist product and DMO, which is key to consolidate, in the medium and long term, the territorial reputation of the tourist brand.…”

mentioning

confidence: 99%

ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps

2019

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Information and Communication Technologies (ICT) and applications (apps) for tourists are key tools for the sustainability of World Cultural Heritage Sites (WCHS). Their integration into tourism marketing strategies poses challenges regarding the satisfaction of the expectations of the target stakeholders, particularly senior tourists, people aged 60 and over. This paper adopts an exploratory and descriptive approach that combines qualitative techniques (focus groups), to study the use senior citizens make of ICT and tourism apps, with quantitative ones. In this sense, content analysis has been performed on a sample of tourism apps. The results reveal that ICT are essential tools for senior tourists and positively influence tourists' final perception of the travel experience. The analysis of these mobile apps shows that they meet the expectations of senior tourists, who constitute a relevant generation for cultural tourism and are of special interest for the sustainability of WCHS. The configuration and development of these tools must be adapted to this generation, which we call Generation W.Sustainability 2019, 11, 3203 2 of 17 image and reputation of the destination [11,13]. Thus, RICT contribute to sustainable tourism through their communicational, relational, and experiential capacity [6,[14][15][16]. The value of experience is a key element in the configuration and development of all cultural destinations. The intangible and eminently experiential nature of tourism products and services [7] and the fact that they cannot be tested before they are bought give great importance to the user's experience. In the tourist sector, the key is the experience resulting from all the travel stages: pre-travel (search of information, planning, decision-making), on-travel (experiences resulting from the use and consumption of the product or service, and the relationships established with the host community) and post-travel [9,13,[17][18][19]. In addition, the value of experience has acquired more importance with the arrival of the model 2.0 [19,20] and its potential to multiply the reach of the traditional word of mouth [13,21] and the electronic word of mouth (eWOM), when focused in the digital field [22,23].Having highlighted the importance of RICT in the tourism sector, including the cultural one, there are questions about the uses of RICT among different types of tourists, both real and potential, and, consequently, about the differences between digital immigrants and digital natives [24]. Both segments of the population constitute interesting groups for cultural destination marketing organizations [25][26][27] with different expectations and use of RICT [3,28,29]. To be precise, one of the fundamental questions posed by the literature review is whether the reorientation of the marketing strategies and tourist communication based on the web 2.0 model [1,14,18,[30][31][32][33][34] should pay special attention to the Boomers (50-64 year-olds) and the Silent Generation (65 years and over) [35] or whether, based on the digi...

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Design and performance attributes driving mobile travel application engagement

Cited by 267 publications

References 78 publications

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Understanding students’ engagement in MOOCs: An integration of self‐determination theory and theory of relationship quality

ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism Apps

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