Design and Implementation of the Digital Signage System Enabled Customized Services using the SaaS Method

Lee, Eun-Sook; Park, Man-Gon

doi:10.9717/kmms.2014.17.3.364

Cited by 2 publications

(2 citation statements)

References 4 publications

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“…On the other hand, with the broadcast transmission method, multimedia data services are increased due to the efficient use of limited bandwidth, the content by using the time zone night more network utilization is low device it is the efficient operation assigned to are possible [1].…”

Section: Broadcasting Advertisement Content Technologymentioning

confidence: 99%

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Retail-Store Type Digital Signage Solution Development And Usability Test Using Android Mini PC

Lim¹,

Shin²

2015

The Journal of the Korea Contents Association

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Digital Signage, a way of advertising or delivering information to viewers through digital displays, has expanded from being just an advertising channel in public places. Recently, it has become widely prevalent in restaurants and retail stores. Despite its wide expansion, digital signage is limited to specific usages and services and the devices it uses are also quite expensive. This study introduces a stick-type digital signage product that operates on Android OS, which addresses all the weaknesses of digital signage with much more reasonable pricing and stable operation. For stability, performance tests were executed on the hardware and applications. The results for hardware performance were extremely promising, as each scenario's maximum performance results, measured by Load Runner programs, reached target indexes. Also, as a result of the usability test, all participants, including non-digital signage system users (novices), were able to easily learn all the tasks. As a result of user satisfaction survey, positive responses were exhibited for ease of learning and usability (LEU), helpfulness and problem solving capabilities (HPSC), affective aspect and multimedia properties (AAMP), commands and minimal memory load (CMML), and control and efficiency (CE).

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Section: Broadcasting Advertisement Content Technologymentioning

confidence: 99%

“…According to a research study carried out by BIA/Kelsey, a regional advertising and marketing expert group, the digital signage market in the US is growing at an average of 13.5% per year, and was prospected to reach a market share of 3.7 billion US dollars in 2013, from 2.2 billion in 2009 [1].…”

Section: Introductionmentioning

confidence: 99%

Retail-Store Type Digital Signage Solution Development And Usability Test Using Android Mini PC

Lim¹,

Shin²

2015

The Journal of the Korea Contents Association

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A Study on the design and implementation of Intelligent Advertisement Operation System based on User's Feedback in Mobile Environments

Lee¹,

Moon²

2015

Journal of the Korea Society of Computer and Information

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Design and Implementation of the Digital Signage System Enabled Customized Services using the SaaS Method

Cited by 2 publications

References 4 publications

Retail-Store Type Digital Signage Solution Development And Usability Test Using Android Mini PC

Retail-Store Type Digital Signage Solution Development And Usability Test Using Android Mini PC

A Study on the design and implementation of Intelligent Advertisement Operation System based on User's Feedback in Mobile Environments

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