Design and Implementation of a Scientific Research Funds Analysis Model Based on Boston Matrix

“…For example, in the commodity analysis case of an auto parts company, the BCG matrix is used to analyze the commodities of the enterprise, and the optimal investment portfolio of the enterprise can be realized by optimizing the business combination of the enterprise ( Zhao, 2008 ). Categorize hospital commodities to develop appropriate development strategies ( Chen et al, 2015 ; Tao and Shi, 2016 ).…”

Section: Introductionmentioning

confidence: 99%

Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition

Zheng

Wen

et al. 2022

Front. Psychol.

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Under the background of economic globalization and COVID-19, online shopping has gradually replaced offline shopping as the main shopping mode. In this paper, consumers’ perceptions are introduced into the traditional BCG matrix to form a new BCG matrix, and according to it, the small gifts of a gift e-commerce platform are classified. We then performed a robustness test comparing the BCG matrix with K-means clustering. We found that new BCG matrix can objectively reflect the value of small gifts and provide suggestions for the e-commerce platform to make subsequent product decisions. Then we judge the customer value of the platform based on the improved RFM model and K-means++ clustering, and provide a reasonable customer value classification method for the e-commerce platform. Finally, we comprehensively consider the relationship between the commodity value and customer value, and analyze the preferences of different types of customer groups for different types of small gifts. Our research result shows that small gifts can be divided into 4 categories according to commodity value, namely “stars,” “cash cows,” “questions marks,” and “dogs.” These four categories of small gifts can be converted into each other through marketing ploys. Customers can be divided into important retention customers, key loyal customers and general development customers according to their values. Faced with different types of customers, managers can adopt different strategies to extract customer value. However, consumer psychology will affect consumer cognition, and different types of consumers prefer different types of small gifts, so the precise implementation of marketing strategies will effectively improve the profitability of the gift e-commerce platform. Compared with the traditional classification method, the commodity business value classification method proposed in this paper uses management analysis and planning methods, and introduces consumer psychological factors into the commodity and customer classification, so that the classification results are more credible. In addition, we jointly analyze the results of commodity value classification and customer value classification, and analyze in detail the preferences of different valued customer groups for different types of commodities, so as to provide directions for subsequent research on customer preference.

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“…They are used more in other sectors of national economy, e.g. food industry (Seggie 2007;Torquati 2018) or to evaluate the investment funds or financial statement on the capital markets (Haltofová & Štěpánková 2014;Chen et al 2015).…”

Section: Introductionmentioning

confidence: 99%

Marketing support of decision-making at the forest enterprise: A case study on roundwood assortments portfolio

Halaj

2019

Central European Forestry Journal

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This paper focuses on the marketing support of decision-making at the forest enterprise on the example of forestry products, concretely, of roundwood assortments on the chosen state forest enterprise in the Slovak Republic. The most used marketing decision-making models as SWOT, BCG, and GE matrices with support of ABC analysis were used for chosen research purpose. Additionally, these models were compared to confirm their reliability and expressing power for marketing management of forest enterprise. The conclusions confirm that the use of these models build a strong framework for the decision-making support of forest enterprise management. The outcomes of models contribute to each other and they do not contradict. However, it is necessary to have a strong base of forestry practice knowledge due to the correct interpretation of these models. In contrast to other industrial companies, forest sector is a very specific regarding the long rotation and payback period. The main pillar of the product portfolio and forest enterprise either are assortments of the III. qualitative class and broadleaf pulpwood with the 86% share on total revenues. Concerning the prevalence of threats and company strengths, it is necessary to choose diversification management approach for the product portfolio.

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Design and Implementation of a Scientific Research Funds Analysis Model Based on Boston Matrix

Cited by 3 publications

References 1 publication

KAJIAN PEMETAAN PASAR PARIWISATA POTENSIAL INDONESIA DALAM MENGEMBANGANKAN SILVER TOURISM (Dengan Pendekatan Boston Consulting Group (BCG) Growth-Share Matrix)

KAJIAN PEMETAAN PASAR PARIWISATA POTENSIAL INDONESIA DALAM MENGEMBANGANKAN SILVER TOURISM (Dengan Pendekatan Boston Consulting Group (BCG) Growth-Share Matrix)

Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition

Marketing support of decision-making at the forest enterprise: A case study on roundwood assortments portfolio

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