Los Angeles Pacific University is a 100% online university with a mission to create a fully mobile classroom experience. Over the past ten years, we have continually researched, tested, and developed what it means to offer fully online courses. Creating a mobile-first experience required much more research and divergent thinking. Through interdepartmental collaboration, learner experience mapping, and application of the know/feel/do framework within the LAPU learning model, the eLearning led cross-functional team designed a mobile classroom that sets up our students for success, evokes emotions, and boosts retention. The eLearning team decided early in the process that we must design emotion into the course. This decision was largely based on Cavanagh's argument [3] that designing courses for emotional impact better captures students' attention, improves both short and long-term memory of the subject, and improves students' motivation and efficacy. This paper is a case study of how we approached the creation of mobile learning and specifically applied strategies to design in an emotional context to the courses.