“…Hardy, 1998; Kinni, 1994). Realizing that products may be designed with the world, a region, or several markets in mind, companies like Black & Decker, Intel, IBM, Toshiba, Siemens, AT&T, Kodak, and Glaxo‐Wellcome (Fenton et al , 1993; Graber, 1996; Young, 1994) are bringing personnel together, physically and/or electronically, from distant sites into global new product teams (GNPTs).…”