Design and Application of Nanning Tourism Brand System Based on Visual Orientation of Regional Characteristic Cultural Elements

Abstract

With the changes and development of the period, the society is in a state of continuous improvement. The spiritual needs of people can be satisfied through rich cultural elements in their daily life. In the constantly changing state of life, people prefer more sentimental life, so they are fond of traveling. Tourists hope to feel the profound cultural heritage when participating in leisure activities. As the capital city of Guangxi and a gathering place for ethnic minorities, Nanning has rich natural scenery and human resources. Visual orientation plays a vital role in making consumers have a good experience, and must be guided by the leading role of tourist attractions to create a Nanning tourism brand.