Design Affordance Does Matter: A Spotlight on Categorization and Evaluation of Hybrid Innovations by Consumers
Dhouha El Amri,
Abdelmajid Amine,
Madeleine Besson
Abstract:In the high-tech field, we are witnessing the proliferation of innovations combining different categories of products into a single one called new hybrid products (NHP). Given the inherent particularities to their hybrid nature, ensuring that the boundaries between their categories of belonging become blurred and making their allocation to a well-defined category difficult, thus increasing the risk perceived by consumers as to the uses and performance of these multifunction products. In this study, qualitative… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.