Desenvolvimento de um Modelo Dinâmico e Adaptativo como Ferramenta para a Orientação Estratégica em Organizações do Setor Aeroespacial

Abstract

Objective: The article proposes a strategic model, dynamic and adaptive, aiming to improve the capture and use of opportunities in the selection of the technology portfolio in complex and uncertain environments.Method: The methodology defined in this research is the study of multiple cases in the Design Science approach. We seek to generate scientific knowledge about the selection of technologies in organizations in the aerospace sector through the development and application of the proposed model. The study also considers a combination of inductive and abductive logic to deal with the inherent uncertainty in the RD environment.Originality/Relevance: From a theoretical point of view, the main gaps in technological strategy in the aerospace sector can be highlighted: decision making under uncertainty, the lack of integration between areas in decision making, and limitations in the time horizon of strategic development.Results: The main expected results, with the application of the model, are: (1) improve the capture, and use of opportunities, (2) improve the competitive advantage of the organization, and (3) contribute to a more flexible technology strategy in the long term. The cases explored allowed the detailing of the impacts of decision making on strategic development and the technologies domain in the definition of technological routes.Theoretical contributions: From a theoretical point of view, the research contributes to the dynamic capabilities model, including seizing to generative sensing.Management contributions: From a practical point of view, the development of the model contributes to aerospace organizations' strategic management to make them more robust, agile, and flexible.