Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market

Abstract

Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Abstract As a result of advances in ICT-services, transportation, and local development, among others, an increasing number of destinations is competing to attract both national and international visitors. Globalisation requires destinations to increase their competitiveness or risk losing out on tourist revenues. While the research into destination competitiveness and tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city of Leipzig (Germany). The results of the path analysis indicate possibilities for e-services to increase both satisfaction and loyalty, especially with regard to a number of tourist subgroups. Terms of use: Documents in

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“…Pousttchi & Dehnert (2018) also suggest that characteristics of digital services affect the purchase decisions of retail banking customers. Our results are also in line with the findings of Neuts et al (2013), who conduct a research in the travel industry and state that characteristics of electronic services positively influence the satisfaction and destination loyalty of tourists. This result is in line with the findings of Nguyen et al (2020) who find that a better quality of digital technology implementation results in a higher overall customer perceived value.…”

“…Managerial implications indicated here can also be applicable to some degree in other industries such as banking and travelling considering some similarities with previous empirical studies in those industries (Dalcher & Shine, 2003;Neuts et al, 2013). Some suggestions may not be practical in travel and banking, though.…”

Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective

“…Besides, intention to visit was defined as individual's attitude response tendency to objects (Fishbein and Ajzen, 1977). The relationship between satisfaction and travel intention based on tourism experience has also been explored by previous studies (Cheunkamon et al, 2020; Neuts et al, 2013). For example, Cheunkamon et al (2020) indicated that tourist satisfaction significantly affects tourist intention to visit during tourism experience.…”

“…Besides, intention to visit was defined as individual's attitude response tendency to objects (Fishbein and Ajzen, 1977). The relationship between satisfaction and travel intention based on tourism experience has also been explored by previous studies (Cheunkamon et al, 2020;Neuts et al, 2013) According to previous literature review and hypotheses, the research model was illustrated in Figure 1.…”

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