Dermatology without dermatologists? Analyzing Instagram influencers with dermatology-related hashtags

Ranpariya, Varun; Chu, Brian; Fathy, Ramie; Lipoff, Jules B.

doi:10.1016/j.jaad.2020.05.039

Cited by 53 publications

(44 citation statements)

References 3 publications

(4 reference statements)

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“…Despite a few dermatologists with followings in the millions, a majority of TikTok's dermatology-related videos were produced by laypeople. Interestingly, BCDs are responsible for more than three times the amount of dermatology-related content on TikTok compared with Instagram (15.1% vs. 4%; Ranpariya et al, 2020 ). After BCDs, dermatology residents created the most videos among HCPs (16%), suggesting an evolving landscape of patient education on social media as trainees become BCDs.…”

mentioning

confidence: 99%

Dermatology on TikTok: Analysis of content and creators

Nguyen

Youssef²,

Kwon

et al. 2021

International Journal of Women's Dermatology

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mentioning

confidence: 99%

Dermatology on TikTok: Analysis of content and creators

Nguyen

Youssef²,

Kwon

et al. 2021

International Journal of Women's Dermatology

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“…Twitter journal club meetings are now frequently organized in Anglophone countries as a part of continuing professional development to improve mentees' critical appraisal skills, and as a strategy to build an online community [11,12]. Instagram is popular amongst specialists who predominantly operate with graphical materials (e.g., otolaryngologists, dermatologists) [13,14]. Dental students view Instagram, along with other social media sites, as a tool for improving their research skills, improving creative and innovative thinking, and making their learning activities more engaging [15].…”

Section: Online Survey Studiesmentioning

confidence: 99%

Emerging Online Tools and Platforms for Scholarly Activities

Yessirkepov

Zimba

Gasparyan

2021

CAJMHE

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Scholarly activities are increasingly dependent on a wide variety of online tools and platforms. Processing health information on such platforms may enrich research studies and solve some healthcare issues. Health information analyses and online surveys are frequently conducted to test old hypothesis and generate new ones. These studies require thorough understanding of the subject and skilful use of online platforms, including social media. Social media platforms are increasingly employed for retrieving and disseminating research data. Scholarly activities on Twitter and other globally popular social media are now recommended for research, education, and clinical practice. Aggregated social media information and related altmetric data have emerged as reflections of the immediacy effects of online sharing and commenting and as tools to complement citation analyses. Researchers and research managers may use altmetrics to plan their studies and introduce changes to the education process. Securing uninterrupted access to Internet and available online tools may facilitate quality research and other scholarly activities.

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“…Analyzing Instagram influencers with dermatology related hashtags.'' 1 The authors show that board-certified dermatologists compose a minor fraction of popular dermatology content shared by influencers on Instagram. In a similar study, Park et al 2 found as few as 5% of all dermatology content on Instagram was created by board-certified dermatologists, regardless of influencer status or post engagement.…”

mentioning

confidence: 98%

Response to: “Dermatology without dermatologists? Analyzing Instagram influencers with dermatology-related hashtags”

Bressler

Zampella

2020

Journal of the American Academy of Dermatology

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To the Editor: We read with great interest the recent research letter by Ranpariya et al, ''Dermatology without dermatologists? Analyzing Instagram influencers with dermatology related hashtags.'' 1 The authors show that board-certified dermatologists compose a minor fraction of popular dermatology content shared by influencers on Instagram. In a similar study, Park et al 2 found as few as 5% of all dermatology content on Instagram was created by board-certified dermatologists, regardless of influencer status or post engagement. If Raniparyia's parameters requiring [40,000 followers are used, it is unsurprising that only 6 of 146 of the top influencers were board-certified dermatologists (0 of 70 of the top trending content came from dermatologists). The recent findings by Sierro et al 3 show that of all board-certified dermatologists on Instagram, only 8 had [40,000 followers.Understanding the impact of influencers in dermatology necessarily requires defining an influencer. We assert that defining an influencer strictly based on follower count can lead to pitfalls because fake followers are for sale for as little as $13 per 1000 followers. Although this practice is against its community guidelines, Instagram does not always successfully ''purge'' these followers. The most basic definition of an influencer would include accounts with [10,000 followers, because this is the threshold at which most apps offer exclusive marketing functionality. The Advertising Standards Authority, a United Kingdom-based advertising watchdog, recently ruled that individuals with [30,000 followers are considered a celebrity and are therefore

show abstract

Dermatology without dermatologists? Analyzing Instagram influencers with dermatology-related hashtags

Cited by 53 publications

References 3 publications

Dermatology on TikTok: Analysis of content and creators

Dermatology on TikTok: Analysis of content and creators

Emerging Online Tools and Platforms for Scholarly Activities

Response to: “Dermatology without dermatologists? Analyzing Instagram influencers with dermatology-related hashtags”

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