Der Business Case

Nagl, Anna

doi:10.1007/978-3-658-05265-2_22

Cited by 2 publications

(2 citation statements)

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“…It provides a practical and proven fourstep process for start-ups to search for products or services for customers. The approach mainly criticizes the traditional product development model -like the stage-gate process [13,31,32,42]. Predetermined by the waterfall methodology, there is a lack of meaningful sales, marketing and business development milestones during the development phase of a product.…”

Section: Entrepreneurial Approachesmentioning

confidence: 99%

“…These fields serve as a basis for more detailed business ideas being validated by market studies, expert interviews or technology demonstrators until they grow into a concept everybody is confident of. That finally serves as a basis for a business plan according to that describes the possibilities and the actions to be taken in order to enter the new business field [5,15,23,32,36]. The step from a megatrend to a business idea and the creation of a business plan on the basis of a well-documented business model are the easiest parts in the chain described above.…”

Section: Introductionmentioning

confidence: 99%

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Learning From Start-Ups – Ideas for Business Developers [How ABB Entered the Market of Energy Management Solutions]

Gruener¹,

Ruppert²

2017

IJFBMS

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For any corporation the chain from a business idea to a winning business model is highly challenging -even in high-potential markets. In the following work a mix of scientific methods like lean management, traditional and new established ones is used to investigate the process of business model generation. Therefore a theoretical framework on existing business modelling tools is used to develop a methodology for business model generation. In a case study, this methodology is implemented in the ABB building control product line searching for winning business models in the area of energy management solutions and its feasibility is evaluated afterwards resulting in three business models. Finally, it is shown to what degree even product lines in large corporations can act like innovative and agile start-ups.

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Section: Entrepreneurial Approachesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%