The association of transcriptional coactivators with sequence-specific DNA-binding proteins provides versatility and specificity to gene regulation and expands the regulatory potential of individual cis-regulatory DNA sequences. Members of the myocardin family of coactivators activate genes involved in cell proliferation, migration, and myogenesis by associating with serum response factor (SRF). The partnership of myocardin family members and SRF also controls genes encoding components of the actin cytoskeleton and confers responsiveness to extracellular growth signals and intracellular changes in the cytoskeleton, thereby creating a transcriptional-cytoskeletal regulatory circuit. These functions are reflected in defects in smooth muscle differentiation and function in mice with mutations in myocardin family members. This article reviews the functions and mechanisms of action of the myocardin family of coactivators and the physiological significance of transcriptional coactivation in the context of signal-dependent and cell-type-specific gene regulation.The instructions for gene expression are "hard wired" into DNA sequence in the form of cis-regulatory elements that bind sequence-specific transcription factors and confer specialized patterns of gene expression (Howard and Davidson 2004). However, the binding of transcription factors to their cognate sites is often insufficient to account for the patterns of expression of their target genes. Indeed, it is not uncommon for a transcription factor to control genes with distinct or even mutually exclusive expression patterns. Many transcription factors are also relatively weak transcriptional activators and function by recruiting coactivators (or corepressors) that do not bind DNA directly but regulate transcription in a DNA sequence-specific manner by associating with DNA-bound factors (Spiegelman and Heinrich 2004). Thus, the association of DNA-binding proteins with accessory factors provides specificity and versatility to gene regulation and expands the regulatory potential of individual cis-regulatory elements.