SUMMARY
There were no significant differences in consumer preferences between different levels of salt (from 1.5 to 3%) in hams, but there was a significant difference in preference between levels of sugar. Hams having 2% sugar were preferred significantly over hams containing no sugar, 1% sugar, and 3% sugar. There were no significant preferences in the interactions between salt and sugar levels. Preferences for neither salt nor sugar were linear. It appears that the balanced lattice design is an efficient model that may be used to guide the presentation of a large number of treatments to members of large‐scale consumer panels.