Department of Trade and Industry (DTI) IV: A marketing assistance to micro, small, and medium enterprises and its financial impact: Inputs to marketing plan

Abstract

This study determined the level of marketing assistance being provided by the Department of Trade and Industry (DTI) IV-A to micro, small, and medium enterprises (MSMEs) and the level of its financial impact. The descriptive correlational method was utilized, and the respondents were the marketing assisted MSMEs in the CALABARZON region. The researcher used a survey questionnaire and a simple mean and four-point Likert scale, and Pearson product moment correlation was used for its statistical treatment. Consequently, all of the indicators of DTI IV-A marketing assistance were very strong. Specifically, the level of marketing assistance in terms of physical trade fair, virtual trade fair, product development, seminars and training, and provision of hubs and stores were all verbally interpreted as Very High as assessed by the MSMEs owners. Moreover, all the indicators of the marketing assistance' financial impact was also very sturdy. In particular, the level of the financial impact in terms of revenue, marketing cost, and net profit were all verbally interpreted as Very High as assessed by the MSMEs owner. Accordingly, there was a significant relationship between the level of marketing assistance being provided by the Department of Trade and Industry (DTI) IV-A and its financial impact to the micro, small, and medium enterprises (MSMEs).

Unraveling the Internationalization Barriers among Oil and Gas SMEs: A Path to Global Expansion

“…Buch et al (2012) in their research on Jordan manufacturing SMEs, also agreed with the statement that financial had a positive influence on SMEs internationalization. Moreover, Paterno (2021) suggested that finances had a positive influence on SMEs' internationalization based on their research on Belgian SMEs that pursued foreign direct investments. This statement was also supported by Buch et al (2014) who suggested that financial had a positive influence on SMEs internationalization.…”