Deodorants

Schreiber, Jörg

doi:10.1201/b15273-64

Cited by 4 publications

(3 citation statements)

References 14 publications

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“…They were associated by a significant number of consumers with the mentions “stains clothes,” “not practical,” “dirty hands,” “uncomfortable”—defects that should be mitigated in the development of new products. It is noteworthy that for the components available for formulation, these products often have associated sensory properties that can be considered defects by consumers (Schereiber, ; Schreiber, ). An alternative to the cream form is its inclusion in stick‐shaped containers, giving rise to the so‐called “soft sticks” (Schereiber, ) that solve part of the problem of application, as they do not require hand contact with the product to apply it.…”

Section: Discussionmentioning

confidence: 99%

“…Historically, there has been some confusion among the public when distinguishing between the benefits provided by commercial antiperspirant and deodorant products (Dodds, Tseëlon, & Weitkamp, ; Torres & Bijmolt, ; Wild, Lanzalaco, & Swaile, ). According to Schereiber (, p. 632), Schreiber (, p. 643), “designed to reduce underarm wetness by limiting eccrine sweat production” and “deodorants are topically applied products designed to reduce underarm odor.”…”

Section: Introductionmentioning

confidence: 99%

“…In the world market of hygiene products, there are different types of antiperspirants/deodorants (APDs): aerosols, roll‐ons, creams, pads, and solid or extrudable bars, among others (Schereiber, ; Schreiber, ). The market for APDs grows steadily every year; it is considered that the increase in demand for this type of product is the largest among personal care products.…”

Section: Introductionmentioning

confidence: 99%

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Application of two projective techniques in the study of consumer perception of antiperspirant/deodorants

Gámbaro

Roascio

Boinbaser

et al. 2018

Journal of Sensory Studies

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The present study aimed to identify the main aspects involved in consumers' perception of four types of antiperspirants/deodorants (APDs); cream, aerosol, roll‐on and stick; and compared the findings by using projective techniques; word association (WA) and product personality profiling (PPP) tasks. To apply the PPP task, participants had to imagine that each type of APDs was a person and describe it by gender, age, marital status, children, physical complexion, personality, work/profession/occupation, transport used, physical activity performed, and diet type. The different terms obtained were grouped into 16 categories in the WA task and in 36 subcategories in the PPP task. Both techniques provided data on different and complementary aspects of the products studied. While WA provided information on the characteristics of the different forms of APDs, the PPP gave information about the image that consumers have of each product. Both techniques could be used independently or in a complementary way. Practical applications This work provides information about consumers' perceptions of different types of antiperspirants/deodorants. It is shown that each applied task provides information which can be used for different purposes. The word association task provided information which could be applied in the optimization and/or development of one of these cosmetic forms, while the product personality profiling task gave information that could be used in marketing, either to reaffirm it, to revert it or to introduce a new product into the market.

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Section: Discussionmentioning

confidence: 99%