“…Our analysis of how diversification and internationalization affects corporate group influence demonstrates that beyond providing more accurate answers to old research questions, the Shapley Value method enables scholars to address novel research questions that could not be reliably answered using extant methods. In particular, an analysis of the contingencies that influence effect importance—which, as demonstrated, cannot be reliably accomplished using extant methods—has the potential to illuminate the ongoing debate about sources of variation in firm profitability (e.g., Crossland & Hambrick, 2007; Fitza, 2017; Fitza & Tihaniy, 2018; Guo, 2017; Ma et al, 2013; Quigley & Graffin, 2017). The greater reliability of the Shapley Value approach when applied to datasets with fewer observations should also prove an important advantage for researchers seeking to understand novel organizational phenomena such as the drivers of success in crowdfunding campaigns (e.g., Dushnitsky & Fitza, 2018), the factors influencing the growth trajectories of decentralized autonomous organizations (e.g., Hsieh, Vergne, Anderson, Lakhani, & Reitzig, 2018), and the role of artificial intelligence technologies in shaping the performance of firms and markets (Agrawal, Gans, & Goldfarb, 2019).…”