This qualitative study inquires into the negotiation styles and counter-hegemonic communication practices employed by the families of media killings in their pursuit of justice. Anchored on the analytical concepts of Gramscian hegemony and resistance, the study reveals the dominant negotiation styles utilized by the families and how these styles, first and foremost, manifest the families’ need to be recognized as victims of injustice and impunity especially by the institutions of state power, and secondly, reflect their own power to resist the prevailing state hegemony in the context of negotiation.