Demographic Profiling and Domestic Tourism Participation Behavior in Nairobi County, Kenya

Kifworo, Catherine Muyama; Okello, Moses Makonjio; Mapelu, Isabella

doi:10.18488/journal.31.2020.72.155.169

Cited by 5 publications

(5 citation statements)

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“…From the literature, it is clear that the magnitude and economic contribution of domestic tourism cannot be overstated and that it is often considered to be the key driver of the global tourism industry (Kifworo et al, 2020). One can claim that most of the positive effects of inbound tourism demand on national economies are also valid for domestic tourism (Çuhadar et al, 2020).…”

Section: Literature Review Travel Motivations Of Domestic Touristsmentioning

confidence: 99%

Push and Pull Factors Affecting Domestic Tourism in the Erongo Region, Namibia

NGONDO,

HERMANN,

VENTER

2024

GTG

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Despite being a well-established economic activity in numerous countries in the world, domestic tourism has received relatively little academic exploration, particularly in Namibia. While this study acknowledges the significance of work already done in this field, there remains a general lack of understanding of the factors motivating domestic tourists’ decisions to travel in the study area. As a result, this study aims to understand the key push and pull factors for domestic tourists, using the Erongo region of Namibia as a case study. The study adopts a quantitative research approach through a survey of 400 domestic tourists in the study area. Relaxation and escapism, seeking participatory experiences, and seeking enriching experiences emerged as the three main push factors, while destination attributes, events and activities, safety and familiarity, and variety of experiences were identified as dominant pull factors. The study recommends that tourism planners and marketers tailor tourism offerings to the asserted domestic tourists’ motivations to induce more domestic tourism demand and consumption among domestic tourists.

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Section: Literature Review Travel Motivations Of Domestic Touristsmentioning

confidence: 99%

Push and Pull Factors Affecting Domestic Tourism in the Erongo Region, Namibia

NGONDO,

HERMANN,

VENTER

2024

GTG

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“…Further, age determines the time available for leisure, travel freedom, disposable income, health, fitness and mobility of the tourist. As an individual gets older, preferences and needs changes (Kifworo, Okello & Mapelu, 2020). Kifworo et al, (2020) view education as a way that an individual's perspectives broadens, with experiences of different cultures and curiosity established.…”

Section: An Overview Of the Demographic And Travel Characteristics Of...mentioning

confidence: 99%

“…As an individual gets older, preferences and needs changes (Kifworo, Okello & Mapelu, 2020). Kifworo et al, (2020) view education as a way that an individual's perspectives broadens, with experiences of different cultures and curiosity established. Education is a primary pointer of status and tastes in the society with individuals possessing the same education levels having the same tastes, preferences, values and perceptions.…”

Section: An Overview Of the Demographic And Travel Characteristics Of...mentioning

confidence: 99%

“…This is an implication that other significant factors determine domestic tourism demand apart from income. Kifworo et al, (2020) discussed the influence of marital status on travel behaviour and choices of a destination. Individual's priorities, decision-making, disposable income and preferences differ on marital status.…”

Section: An Overview Of the Demographic And Travel Characteristics Of...mentioning

confidence: 99%

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Analysis of Demographic and Travel Characteristics of Domestic Tourists’ Visiting Coast Region, Kenya

Wang’ombe¹,

Njoroge²,

Agufana³

2022

JHT

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Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study was to identify demographic and travel characteristics exhibited by domestic tourists in the Coast region of Kenya. Methodology: The study adopted explanatory research approach while cross-sectional survey design was used to collect quantitative data from domestic tourists’ visiting Coast region, Kenya. Simple random sampling technique was used to select respondents while data was collected using self-administered structured questionnaires and analyzed using descriptive and Chi-square techniques. Notably, 400 questionnaires were distributed of which 371 were successfully analyzed representing 73.3% return rate. Findings: It was found out that both demographic and travel characteristics significantly influence the final travel choice and purchase decisions among domestic tourist in Kenya. Subsequently, form the analysis demographic and travel characteristics are pivotal in forming basis for market segmentation, positioning and branding initiatives in a destination. The findings indicated that duration of current visit is dependent on annual income (𝟀2=23.055, p=0.027), number of times visited is dependent on age (𝟀2=30.579, p=0.015), while travel arrangement is dependent on age (𝟀2=9.986, p=0.041). The mode of transport depended on age (𝟀2=52.645, p=0.012) and mode of transport is dependent on education (𝟀2=44.734, p=0.006). Recommendations: Based on the findings, it is imperative for destination managers to focus on: identification and prioritization of preferred local appeal; avail market information based on travel needs of domestic tourists, and; constantly carry out periodical market surveys in order to address market dynamics for increased travel propensity for sustainability of the industry.

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“…Further, age determines the time available for leisure, travel freedom, disposable income, health, fitness, and mobility of the tourist. As an individual gets older, preferences and needs changes according to Kifworo et al (2020), who view education as a way in which an individual's perspectives are broadened, with experiences of diverse cultures and curiosity being established. Education is a primary pointer of status and tastes in the society, with individuals possessing the same education levels having the same tastes, preferences, values, and perceptions.…”

Section: Literature Review -An Overview Of Domestic Tourists' Demogra...mentioning

confidence: 99%

Analysis of domestic tourists’ demographic and travel characteristics in Kenya

Kabuitu

Njoroge

Agufana

2022

CogSust

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Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics exhibited by domestic tourists and their effects on purchase decisions and travel choices. The study adopted both quantitative and qualitative research approaches. A simple random sampling technique was used to select domestic tourists, while data was collected using a structured questionnaire and analysed using descriptive and Chi-square techniques. Four hundred questionnaires were distributed, out of which 371 were returned, representing a 73.3% rate. The findings indicated that the duration of the current visit is dependent on annual income (????2 = 23.055, p = 0.027), the number of times visited is dependent on age (????2 = 30.579, p = 0.015), while travel arrangement is dependent on age (????2 = 9.986, p = 0.041). The mode of transport depends on age (????2 = 52.645, p = 0.012), and on education (????2 = 44.734, p = 0.006). The study recommends focusing on identifying and prioritising preferred local destinations and attractions for the domestic tourist market depending on demographic and travel characteristics to increase travel propensity for the sustainability of the industry.

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Demographic Profiling and Domestic Tourism Participation Behavior in Nairobi County, Kenya

Cited by 5 publications

References 0 publications

Push and Pull Factors Affecting Domestic Tourism in the Erongo Region, Namibia

Push and Pull Factors Affecting Domestic Tourism in the Erongo Region, Namibia

Analysis of Demographic and Travel Characteristics of Domestic Tourists’ Visiting Coast Region, Kenya

Analysis of domestic tourists’ demographic and travel characteristics in Kenya

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