“…However, despite the model's simplicity, some basic assumptions of the Bass model are not consistent with observed reality: in a real market, the market potential is in dynamic variation, marketing strategies exist, new products are upgraded, and different products can be influenced by one another's sales performance. Therefore, some efforts have been made to modify the Bass model (Centrone, Goia, & Salinelli, ; Norton & Bass, ; Bagchi, Kirs, & López, 2008; Islam, Fiebig, & Meade, ; Roberts, Nelson, & Morrison, ). Nonetheless, research (Chandrasekaran & Tellis, ) shows that the Bass model fits actual data almost as well as much more complex models which seek to correct its limitations (Bass, Krishnan, & Jain, ).…”