Demographic Factors, Corporate Social Responsibility, Employee Engagement and Corporate Reputation: A Perspective From Hotel Industries In Indonesia

Abstract

Hotel as a hospitality industry should manage its reputation as a valuable asset for the business continuity. The hotel's reputation is built up by the employee's perceptions of treatment and sense of belonging and engagement of the hotel. The purpose of this study is to analyze employee's perceptions of corporate social responsibility (CSR) activities, employee engagement, and corporate reputation that have been undertaken by the hotel industry in Jakarta and how demographic factors influence these perceptions. The structure equation model (SEM) was implemented to find each variable influence. Samples were taken from hotel employees who work in five-star hotels in Jakarta with 221 respondents (response rate 78.9%). The results indicate that CSR activities significantly influence employee engagement and corporate reputation, and at the same time, employee engagement significantly influences corporate reputation.