Demographic change and operationalization of the landscape in tourism planning: Landscape perceptions of the Generation Z

Ilhan, Öznur Akgiş; Balyalı, Tuğçe Özoğul; Aktaş, Semra Günay

doi:10.1016/j.tmp.2022.100988

Cited by 14 publications

(9 citation statements)

References 46 publications

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“…A few studies have focused on tourists' behavioral intentions in response to the pandemic [3,5,11]. On the other hand, demographic change today creates both new challenges and new opportunities for tourism development [12]. The studies of tourists' behaviors increasingly focus on specific population groups, such as Generation Z [13][14][15].…”

Section: Introductionmentioning

confidence: 99%

“…Academic institutions and market agencies are paying increasingly more attention to the consumption concept, behavioral characteristics, and lifestyle of Gen Z. Particularly, in terms of tourist consumption, researchers found that Gen Z is different from other intergenerational groups in terms of the characteristics of their consumption [23,24], destination preference [12], word-of-mouth evaluation [25], etc., and they are more personalized [26], focusing on the emotional experience brought about by Strauss and Howe's intergenerational theory states that a generation is developed by the people born at a certain life stage who have a relatively similar position in history, such that they have a common collective role [22]. People of the same generation usually experience similar political, economic, and social events and life experiences, thus forming similar ideologies, values, and worldviews.…”

Section: Introductionmentioning

confidence: 99%

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How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z

Huang

2022

Sustainability

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Understanding the influencing mechanism of the COVID-19 pandemic on the public’s travel intentions is key to creating effective strategies to restore and enhance confidence in tourism. Based on the theory of planned behavior (TPB), an extended model was proposed to investigate the Chinese Generation Z’s perception of risk and its effect on the consequences of behavioral process toward wellness tourism. A total of 727 respondents were surveyed by using an online questionnaire. The relationships among the perceptions of risks, three key explanatory variables (attitude, subjective norm, and perceived behavioral control) in the TPB, and wellness tourism intention were evaluated. This study verified that both the perceived health risk and the perceived psychological risk negatively impacted the wellness tourism intentions of Gen Z. Attitude is a partial mediator between subjective norms, perceived behavior control, and travel intentions, respectively. The findings are discussed from the perspective of the theoretical and managerial implications, as well as of future research directions.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z

Huang

2022

Sustainability

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“…A Turkey-based study found that the risk perception of COVID-19 has no negative influence on Generation Z’s travel intentions (García, Chico, & Sánchez, 2023). Moreover, a generational survey illustrates that Generation Z still expects and plans to travel despite the COVID-19 pandemic (İlhan, Balyalı, & Aktaş, 2022). Consistently, the data from the famous Chinese travel website Mafengwo illustrate that COVID-19 has a limited impact on almost half of China’s Generation Z’s tourism consumption (Mafengwo, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding young Chinese customers’ perceptions of unsafe city image restoration after Covid-19 outbreak

Li,

Agyeiwaah,

Imboden

et al. 2023

IJTC

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Purpose This study aims to uncover marketing strategies to restore a positive image in times of pandemic crisis to bring tourists back to a popularly affected tourism city in China, Wuhan in Hubei Province. The paper argues that the process of restoring city image requires understanding the perceptions of Generation Z, a segment of the population who have a high propensity to travel after COVID-19. Design/methodology/approach This study employed a constructivist grounded theory approach to explore the perspectives of China’s Generation Z consumers of Wuhan’s future image to restart tourism. The data is collected through semi-structured interview of 29 respondents and analyzed with the initial, focused and theoretical coding process. Findings Start by narrowing the gap between projected and perceived image, the findings suggest that Generation Z could be pulled to visit Wuhan city through four core products such as dark tourism activities, special-interest leisure, heroism and storytelling. Originality/value The destination image restoration framework after health-related crisis is creatively proposed. It combines the analysis of crisis and urban characteristics from the perspective of the target audience (Generation Z) and provides specific strategies to restore the tourism city image from cognitive, affective and conative dimensions. Significantly, two novel characteristics of Generation Z (i.e. lighthearted and patriotic) emerge in addition to the typical features of this generational cohort. This study also found a high preference for a technologically oriented type of attraction that reverses the morbid COVID-19 memories into an entertainment tool.

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“…Different generations' tourism demands result in different tourism movements and experiences, and this differentiation is effectively utilized in the creation of tourism policies. Thence, the number of studies examining the relationship between different generations and tourism movements is steadily expanding (Akgiş İlhan et al, 2022a;Akgiş İlhan et al, 2022b;Corbisiero et. al., 2022;Benckendorff et al, 2010;Bernini & Cracolici, 2015;Rowiński et al, 2017;Khoo-Lattimore & Yang, 2018).…”

Section: Introductionmentioning

confidence: 99%

A Holistic View of the Tourist Experience of Generation Z

Ilhan

Balyalı

Aktaş

2023

Advances in Hospitality and Tourism Research (AHTR)

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This paper seeks to find out what the characteristics of the tourist experience of Generation Z are. The research was designed using qualitative research techniques. Interviews were conducted with 139 young tourists living in 45 different provinces in Turkey and were analyzed using content analysis. Generation Z has a limited budget for travel. They need to devise certain strategies to cope with this. Escape from everyday life is their most important motivation in travel. The idea that the best time to travel is school and youth years. Young tourists find cultural, historical, and architectural elements interesting and are interested in traditional cuisine. They prefer types of transportation that they have not experienced before.

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Demographic change and operationalization of the landscape in tourism planning: Landscape perceptions of the Generation Z

Cited by 14 publications

References 46 publications

How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z

How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z

Understanding young Chinese customers’ perceptions of unsafe city image restoration after Covid-19 outbreak

A Holistic View of the Tourist Experience of Generation Z

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