Democrats and Republicans in the 2010s: A Study on Political Communication in Us Politics

Abstract

The presidential elections in the United States of America (USA), which has a long-established tradition of democracy, are an important platform where voters can express both their established/embedded values and their perspectives on current issues. The Republican Party and the Democratic Party, which have different traditions, values and political attitudes, are prominent institutional actors in the country's political history. This study aimed to understand the key determinants of the US elections in the 2010s and the political communication strategies developed by the actors in response to these determinants. Although the study did not systematically adhere to a single research method, it could be categorised as qualitative research using content and discourse analysis techniques.