2009
DOI: 10.2139/ssrn.1492342
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Demand-Side Programs to Stimulate Adoption of Broadband: What Works?

Abstract: We examine the evidence available on the efficacy of demand-side programs intended to stimulate broadband adoption. We review studies that attempt to measure results. Our suggestions for future program evaluations are to include cost-benefit analysis as a standard part of program review and to make clear that the purpose of evaluation is to assess progress made toward the ultimate policy goals rather than the program's proximate implementation goals. Appropriate data must be collected to draw conclusions, and … Show more

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Cited by 13 publications
(5 citation statements)
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“…Previous research on broadband access in the United States indicates that cost is a major factor in non-adoption of the Internet (Hauge and Prieger 2009;Horrigan 2009;Prieger and Hu 2008). Recent FCC research (Horrigan 2010) finds that the average monthly cost of broadband is $40.68, representing an average annual investment of nearly $500 before setup costs, equipment, or maintenance are taken into account.…”
Section: Affordabilitymentioning
confidence: 99%
“…Previous research on broadband access in the United States indicates that cost is a major factor in non-adoption of the Internet (Hauge and Prieger 2009;Horrigan 2009;Prieger and Hu 2008). Recent FCC research (Horrigan 2010) finds that the average monthly cost of broadband is $40.68, representing an average annual investment of nearly $500 before setup costs, equipment, or maintenance are taken into account.…”
Section: Affordabilitymentioning
confidence: 99%
“…Digital divide initiatives and municipal broadband efforts imagine the supply of Internet infrastructure and infrastructure technologies as neutral to inequality, but artifacts have politics even before they are “present at hand” (Winner, 1980). Within digital divide discourse, nuance tends to be assigned to demand, where Internet and media researchers have made crucial arguments about differences in terms of need and literacy (Hauge and Prieger, 2010). One outcome of our comparison is the need for nuance in terms of infrastructural supply of Internet access.…”
Section: Discussionmentioning
confidence: 99%
“…Several studies show that broadband adoption is a multidimensional phenomenon determined by many structural variables, including household income, education levels and age composition (Chinn and Fairlie, 2006;Hauge and Prieger, 2010). These structural variables depend on long-term factors upon which sector-specific policymakers have limited room for action.…”
Section: Discussionmentioning
confidence: 99%