Demand of Using Sharing-Based Transportation Services in Indonesia: Does Socio-Religious Preference Matter?

Abstract

Abstract-Sharing economy is an emerging economic platform believed to bring a major change due to its potential to resolve market inefficiency issues. The concept is presumably related to the Islamic microeconomic concepts, particularly huquq (multi interest) and maslahah (greatest benefit). Therefore, the study aims to determine the demand of sharing-based transportation services in Indonesia and subsequently examine the influence of socioreligious preference (constructed based the aforementioned Islamic consumer values) on such demand. This study uses quantitative approach and collects primary data from 1209 respondents. The data obtained are analyzed by using Factor Analysis and inferential statistics. Preliminary result indicates trust, service quality and tariff as key factors influencing demand for online transportation services. It is also found that there is a different preference between users in religious group and less religious groups. More religious consumers are more concerned about environment compared to the counterpart. However, in other aspects, no significant difference is found between the two groups. Overall, the results of this study are expected to enrich the literature in sharing-based economy studies and become input for sharing-based transportation service providers, government, academics and other related parties.