There have been inconsistencies in past residential water demand studies concerning the specification of the relevant price variable. Both average and marginal price have been used. Households faced with the decision to expand (or contract) their water consumption are responsive to the additional cost (or savings) involved with this decision. The appropriate measure of this price is marginal price, not average price. Data were gathered from a large metropolitan area, Miami, Florida, to illustrate the divergence in estimation from two demand models, identically specified, except for the price variable. One utilized marginal price, the other average price. Predictions of consumption varied from 22 to 107% between the two models. The average price model significantly overestimated the response of consumption to price and income changes, a result worthy of consideration. This paper focuses on the price variable used in residential water demand models. Observations from a large metropolitan area, Miami, Florida, are used to form an empirical comparison of two formulations of price, marginal and average, in estimating residential water demand.
PRICE VARIABLE IN PAST WATER DEMAND STUDIESThree different types of rate structures have been utilized by water utilities over the years, namely, the flat, uniform, and block rates. Flat rate pricing is generally used in conjunction with one of the other rate structures as a minimum charge for the first few thousand gallons.The demand for a commodity is generally postulated as the quantity demanded expressed as a function of its unit price and several other variables that, unique to each study, help explain the variation in the quantity taken. The price is the amount that the consumer must pay for each and every unit purchased. In most cases, the unit price will not vary with the amount purchased. That is, markets generally do not discriminate by quantity purchased; any quantity discounts apply equally to all units.In the case of a uniform rate, the same principle applies: one rate exists, and all units of water purchased are charged the same price. The block rate pricing scheme, however, differs from the traditional. A lower (higher) price is not available until the first units are purchased at the higher (lower) rate.Two methods have been used to calculate the unit 'price' of water for a firm utilizing block rate pricing (see Chiogioji and Chiogioji [1973] for a thorough review of various water demand studies). The first method involves calculating the average price-per unit by dividing the total number of gallons purchased into the total water bill. Young [1973] defined the price variable in this manner in estimating the demand for municipal water in Tucson, Arizona. D. R. Fitzsimmons and J. R. Garrett (unpublished manuscript, 1974) also used the same measure of price in their survey of water customers in Las Vegas, Nevada. They utilized individual household observations in estimating the responsiveness of hypothetical price increases.The second formulation of the price of wa...