The self‐assembly of N,N′,N″‐trialkylbenzene‐1,3,5‐tricarboxamides (BTAs) 1 or of “crowded” BTAs 11 and 12 lead to supramolecular columnar‐stacked structures with attractive material properties. The introduction of three alkoxy groups is reported to reinforce the self‐assembly process. The influence of a single substituent introduced onto the aromatic core of BTA significantly affects the self‐assembly process. The aggregation process of 2‐substituted BTAs in the bulk and in solution, as studied by DSC, POM, X‐ray diffraction and 1H NMR experiments, is impaired by hydrogen‐bond‐accepting substituents but strengthened by non‐hydrogen‐bond‐accepting substituents.