“…Our intention here is not to recap or reiterate what we already know about the problems with relevance, applied, phenomenon-driven, or translational research challenges (or paradoxically, to over-theorize the theme, per (Kieser et al, 2015). At JABS, we have already editorialized on this theme (Schwarz, 2023b;Schwarz & Vakola, 2021), published a special issue on aspects of it (Shani et al, 2023), and introspected broadly on the subject (e.g., Bednarek et al, 2023;Cummings & Cummings, 2020;McKenzie & Bartunek, 2023). Given its importance, it is now a well-acknowledged and overly discussed problem (start with Rynes et al, 2001, see also Antonacopoulou et al, 2023;Lawler et al, 1999;Pettigrew, 2011).…”