Delineating problems faced by artisans of Rajasthan: a case of emic-etic-emic analysis of the customer perspective

Abstract

We explore the challenges of the handicraft industry by delineating the difficulties faced by the artisans involved in handicraft sector through urban haats. Data was collected from 500 customers visiting various haats known as prime spots for ethnic handicrafts in the urban city of New Delhi, India. The study attempts to understand Indian handicrafts from an ethnic and urban perspective. We present the work by combining emic and etic research approaches. It was found hands-on labour work, lack of skill; licensing and other regulations along with the standard supply chain have a significant effect on decisions associated with participation in haats. We recommend identifying talent from the grassroots level and preserving local arts and culture by promoting the same at the global level. Vocational training, financial support, education, industry-wide encouragement, and authentic distribution channels are some proposed ways to meet the potential of the said sector.

Examining the challenges & problems faced by tourism social entrepreneurs in restoring craftsmanship at conflict-ridden tourist destinations

“…For this study, an instrument was adopted and used by the researcher after taking into account the existing literature on tourism social entrepreneurs and craftmanship development to examine the involvement of tourism social entrepreneurs in addressing difficulties and problems during the restoration of craftmanship (Abrol et al, 2013;Garg, Walia, 2019). In the research instrument, the first construct scale had 22 items, and it was measured on a Likert scale of 1 to 5, with five representing" "strongly agree" and one " strongly disagree".…”