Delighted for a dairy queen in Egypt: US foreign policy leadership discourse in the Middle East during Arab Spring

Erol, Ali

doi:10.1080/17513057.2021.1950198

Journal of International and Intercultural Communication

2021

DOI: 10.1080/17513057.2021.1950198

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Delighted for a dairy queen in Egypt: US foreign policy leadership discourse in the Middle East during Arab Spring

Ali Erol

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2023

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Social Media Adoption by the Greek Dairy Industry

Karetsos,

Zafeirakopoulos,

Papadopoulou

et al. 2023

Advances in Marketing, Customer Relationship Management, and E-Services

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Social media have become an important part of modern everyday life and are used for various purposes such as communication and interaction, content sharing, brand awareness, customer engagement, and market research. Numerous businesses employ them as marketing tools, adopting various strategies to achieve their goals. The objective of this chapter is to investigate the social media adoption by the dairy industry in Greece since the last years it has been hit hard by the COVID-19 pandemic and the energy crisis. More specifically, this chapter provides a literature review of social media in dairy industry and examines the digital presence of Greek dairy companies. Next, it analyses data from social media usage of 55 dairy companies in correspondence to their annual turnover for 2022. The results indicate that dairy companies can enhance their business outcomes by leveraging social media more effectively to harness their positive influence.

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Social Media Adoption by the Greek Dairy Industry

Karetsos,

Zafeirakopoulos,

Papadopoulou

et al. 2023

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

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Delighted for a dairy queen in Egypt: US foreign policy leadership discourse in the Middle East during Arab Spring

Cited by 1 publication

References 33 publications

Social Media Adoption by the Greek Dairy Industry

Social Media Adoption by the Greek Dairy Industry

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