“…To the academic reader, these injunctions—to brand the self, to build one’s social capital as an investment in the future, to remain “visible,” and to validate one’s impact through quantifiable metrics—may seem jarringly familiar, and, as we argue in the next section, they are . Yet, scholars have overlooked, until very recently, the striking similarities between cultural labor and academic work (Brienza, 2016; Gill, 2014; Luka, Harvey, Hogan, Shepherd, & Zeffiro, 2015). This recent attention to the parallels between academic and cultural work, perhaps unsurprisingly, has come from scholars of the creative industries.…”