The paper considers the current state of the mineral raw material base and the construction material market of the Rostov Region. The effect of various factors on the strain-stress behavior of local limestones has been investigated. The scientific and technical literary sources devoted to the processes of rock failure under various loads have been analyzed. The experimental studies have shown that the tested samples of limestone with a high content of cuboidal grains have characteristics comparable to those of the crushed granite stone. It has been concluded that the use of the Rostov Region limestones in the construction industry is competitive and feasible, provided the proper implementation of the engineering measures proposed in their production.