“…In 2004, the term Web 2.0 was introduced to describe this shift in consumer demand and application functionality (Van De Belt, Engelen, Berben, & Schoonhoven, 2010). Although there are different definitions, most have several aspects in common, with the main difference between Web 1.0 (the first generation of the Internet) and Web 2.0 related to interactivity (Van De Belt et al, 2010).…”