“…Third, by testing the mediating effect of PIM on the relationship between CSR and OI, this study contributes to the psychology of emotions literature because it aims to show how the employees' PIM can be experienced and how it can affect their identification (Ayse et al, 2015;De Roeck et al, 2014). Finally, by testing the model in the context of SMEs in the MENA region, the paper makes an empirical contribution to the CSR literature because it looks at CSR in SMEs which is relevant to expanding the core of the CSR theory (Inyang, 2013;Spence, 2014;Vázquez-Carrasco and López-Pérez, 2013). It also focuses on the freshly shifted attention to CSR in developing nations, particularly in the MENA region, where most companies are SMEs .…”