Abstract:A “hip place” (a shop, neighborhood, communal outdoor space, district, etc.) offers something unique, lively, and attractive to people. Business areas that are considered hip places often gain popularity through social network services, especially among young people. However, the recent decline of “hip” businesses has led to increased closure rates for small businesses and increased social costs individually and nationally. The purpose of the study was to clarify the characteristics that allow for the sustaina… Show more
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