Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues

Conchar, Margy P.; Zinkhan, George M.

doi:10.1016/s0167-8116(97)00010-4

International Journal of Research in Marketing

1997

DOI: 10.1016/s0167-8116(97)00010-4

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Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues

Margy P. Conchar

George M. Zinkhan

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Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues

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