Dedoles: Behind the Growth Ambitions

Abstract

The growth ambitions are elementary for business success but taken too far, the growth ambitions could also lead to company failure. The growth ambitions are necessary for the beginning of the growth process, they are also the force that keeps the morale growing. The growth ambitions alone are not enough. Corresponding to the ambitions there should be a meticulously prepared business growth plan. Every managerial decision should be strategically considered, each internal process should change suitably to the speed of growth. There are also external macroeconomic factors that the company should deal with. The main aim of the paper is to analyze the growth of the company Dedoles as an example of a fast-growing company with an ambitious entrepreneur. Dedoles was the company that achieved rapid growth, but now is coping with problems connected to huge growth ambitions without appropriate managerial decisions and consideration of external factors. The paper analyzes the causes of the situation, and the consequences of the managerial growth decisions and presents the company's solution to the situation of not achieving the planned growth by Dedoles.