“…It is also worth knowing that today, 77 percent of Brazil's total guaraná seed production is processed via conventional food industry routes (SUFRAMA 2003), and that the great majority of peasant guaraná producers sell their crop into this type of processing chain (Tricaud, Pinton, and Pereira 2016;Congretel 2017). This is especially the case in the Maués region, a municipality situated in the Lower Amazonas region, which overlaps with the Andirá-Marau indigenous land and which has built its reputation on the notion of being the "land of guaraná" in terms of both ecology and cultural heritage.…”