Deconstructing Subtle Racist Imagery in Television Ads

Shabbir, Haseeb; Hyman, Michael R.; Reast, Jon; Palihawadana, Dayananda

doi:10.1007/s10551-013-1798-8

Cited by 20 publications

(30 citation statements)

References 81 publications

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“…Drawing on Lazarus' (1973) writing on multimodal therapy in clinical settings, this approach to qualitative research was designed to be psychologically systematic and comprehensive. As previously described in detail by myself (Cohen, 1999), and elaborated on by Haseeb Shabbir and his colleagues (Shabbir, 2011;Shabbir, Hyman, Reast, & Palihawadana, 2013;Shabbir, Palihawadana, & Thwaites, 2007), and others (e.g., Berthon, Pitt, & DesAutels, 2011;Boon, 2013;Griessmair, Strunk, & Auer-Srnka, 2011;Martin & Woodside, 2011;Rountree & Davis, 2011;Sargeant & Shang, 2011), DQR is "an innovative approach to qualitative inquiry that can set the stage for a systematic, multifaceted, and psychologically sophisticated evaluation of the subject under investigation" (Shabbir, 2011, p. 977). When skillfully applied during the data gathering and data interpretation processes, DQR can yield useful and actionable insights regarding critically important variables such as the memorability, credibility, and persuasiveness of advertising.…”

Section: Conducting Research On Brand Personficationmentioning

confidence: 98%

Brand Personification: Introduction and Overview

Cohen¹

2013

Psychology and Marketing

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This introduction to the Special Issue on Brand Personification was designed to provide background and perspective on the topic. Definitions of brand personification and related terminology were presented for discussion, as were two sample taxonomies of brand personification strategies. The first taxonomy entailed categorization on the basis of the personified character's relationship to the brand; five overlapping categories (including, for example, “the brand personification is a character who personifies the brand” and “the brand personification is a character who is a spokesperson for the brand”) were distinguished and illustrated. The second taxonomy was based on the anthropomorphic qualities of personifications with reference to a reality continuum (ranging from animated cartoons to real people). The research articles presented in this Special Issue were introduced, and several questions for future research were raised. Issues related to the why and the how of brand personification were discussed (including, for example, an examination of the pros and cons of brand personification strategies). Interspersed throughout were some case histories of selected brand personifications. The applicability of dimensional qualitative research (DQR) as a tool in the academic and applied study of brand personification was illustrated with reference to each of the eight dimensions that comprise the DQR “BASIC IDS” (an acronym for behavior, affect, sensation, imagery, cognition, interpersonal relations, drugs, and sociocultural factors).

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Section: Conducting Research On Brand Personficationmentioning

confidence: 98%

Brand Personification: Introduction and Overview

Cohen¹

2013

Psychology and Marketing

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“…Moore 2004;Preston 2004;Treise et al 1994) to racial content in ads (e.g. Shabbir et al 2014;Bristor et al 1995) and the use of fear as an ad appeal (e.g. Hastings et al 2004;LaTour and Zahra 1989).…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

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Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon-the most ethically charged advertising environment within MENA-as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research.

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“…Yet such criticism is not always well-founded. A growing number of marketing studies have focused on non-profit organizational effectiveness (e.g., Arnett et al, 2003; and charitable giving (e.g., Sargeant et al, 2010;Skarmeas and Shabbir, 2011), considered advertising ethics (e.g., Hyman et al, 1994;Shabbir et al, 2014), professional codes of conduct (e.g., Reast et al, 2008;Schlegelmilch and Öberseder, 2010) and corporate social initiatives (e.g., Bhattacharya and Sen, 2004;Maignan and Ferrell, 2004), addressed consumer ethical decision making (e.g., O'Fallon and Butterfield, 2005;Shanahan and Hyman, 2003) and consumer concerns about business practices (e.g., Leonidou and Skarmeas, 2017;Phelps et al, 2000), and promoted healthy lifestyles (e.g., Nikolova and Inman, 2015;Wansink and Huckabee, 2005) and sustainable consumption (e.g., Leonidou and Leonidou, 2011;Sheth et al, 2011). In addition, studies have tried to understand the issue of poverty, explain how companies could serve bottom of the pyramid markets, and devise mechanisms for poverty alleviation (e.g., Anderson et al, 2010;Karnani, 2007;Varman et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

et al. 2019

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Individual actions designed to address issues of public concern is a common theme in the discourse on how to mobilize resources and target efforts toward sustainable practices. We contribute to this area by (1) developing and empirically validating a multi-dimensional scale for civic engagement; (2) synthesizing and testing the adequacy of the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory in explaining civic engagement; and (3) considering how an individual's orientation, identity, and beliefs motivate moral thinking and action. The focus is on the important social issues of global warming and climate change, income inequality, and world poverty and hunger. We follow both correlational and configurational approaches to examine symmetric and asymmetric causal relationships, respectively. The findings from a sample of 819 US citizens reveal that the TPB and VBN theory can adequately explain civic engagement, after we control for the influence of past experience. In addition, while belief in a just world inhibits the occurrence of adverse consequences and the formation of positive attitudes, social value orientation and moral identity facilitate them. Notably, at least two causal conditions need to be present for adverse consequences to emerge, while moral identity is almost a necessary condition for the development of positive attitudes. We conclude with a discussion of important implications for researchers and practitioners.

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Deconstructing Subtle Racist Imagery in Television Ads

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Cited by 20 publications

References 81 publications

Brand Personification: Introduction and Overview

Brand Personification: Introduction and Overview

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

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