Article information:To cite this document: Rachel Barker , (2015),"Management of knowledge creation and sharing to create virtual knowledge-sharing communities: a tracking study"If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
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AbstractPurpose -The main aim of this paper is to address the lack of research on the potential impact of the radical changes in social networking in the so-called network society and indirectly the need to manage and constructively share in the collateral knowledge creation. To do this, a tracking study of the knowledge creation and sharing in a discussion forum has been conducted from a knowledge management perspective. Design/methodology/approach -A quantitative content analysis research design has been adopted in accordance with which content, text and messages on the website were critically examined; categories and themes identified and analysed; content coded and interpreted; and the results reported, relative to the research problem and theory. Both substantive decisions (what and how to code) and technical decisions (how coding will be interpreted) were made during the coding process and the interpretation of the results (Keyton, 2015). Three levels of division were used in the development of the coding system, namely, message construction, a summary of criteria and subcriteria and main links and sublinks (Wagner et al., 2012). The unit of analysis was a website, specifically the SouthAfrica.com online discussion forum, which presented an observable and measurable unit for the dissection of the text into components, criteria, subcriteria and elements to be analysed.
Findings -Two main findings emerged. First, it was empirically found that knowledge intervention by an expert in the organisation is in fact possible (and indeed needed as a proactive means) to ensure new knowledge is created and shared by individuals in the forum on a continuous basis. Second, it was found that a good theoretical foundation or framework can indicate the importance of various aspects which should be considered to obtain useful results from the participants or members of the forum through knowledge management.Research limitations/implications -The study is limited by the fact that it only focussed on the measurement of knowle...