Deconstructing Britney Spears: stardom, meltdown and conservatorship

Daros, Otávio

doi:10.1080/14797585.2021.2018663

Cited by 1 publication

(1 citation statement)

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“…Since both the interviews and the observations were carried out before the emergence of the #FreeBritney movement, it is not the aim of the study to focus on her current events, but on the period up to 2018, when she was active with her concerts and music releases. This temporal aspect is important to be demarcated, as it concerns the interests and ideas expressed by the community in that period, before its members became aware of the allegations made by the singer, during the Los Angeles Superior Court hearing in June 2021 (see Daros, 2022).…”

Section: Introductionmentioning

confidence: 99%

Prosumer activism: The case of Britney Spears’ Brazilian fandom

Daros

2022

Journal of Consumer Culture

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The key argument of this article is that fan communities create, in their own way, a kind of prosumer media activism. Through a netnographic approach, I analyze aspects of fan labor and value creation, self-organization and entrepreneurship, agency and exploitation in an online discussion forum about the American singer Britney Spears in Brazil. Based on this case study on social networking, I develop the argument that it is possible to see digital fandom as a stage for a commodified cyberactivism, in which some social actors in the role of prosumers, on the one hand, exercise their freedom and find, more than gratification, ways to project themselves individually in society. But, on the other hand, they are subject to exploitative relationships, such as unpaid work, to promote the personality whose concrete relationship with their lives often does not go beyond media practices.

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Section: Introductionmentioning

confidence: 99%