The author analyzes the validity of the use of the term “attractivity” in architectural accessories. The aesthetic side of the phenomenon in the architectural space is taken as a basis. As a methodology for the study of attractivity, a number of methods are used that create primary explanatory formulations. The conceptual content of the term “attractivity” is revealed. The transdisciplinary approach led to the consideration of the functional and semantic content of “attractivity” which reflects the sphere of shocking influences in architecture. The means of implementing the tactics of attractivity are considered. Based on the analysis of the characteristics of artistic vision and understanding of art and architecture, and taking into account the scientific data in the field of physiology and human psychology is devoted to the problems of visual perception, the analysis of the attractiveness of different degrees of emotions of surprise, within the “attractiveness” and “sensation”. The results of the study of the processes that are the basis for the emergence of the phenomenon of sensation, both in the recreational space and in architecture as a whole, are presented. At the same time, the configuration of the phenomenon is proposed as a formative and meaningful category of the spatial pattern of architecture. Sensory orientation is distinguished by the leading representative system. The material presented in the paper contributes to the addition of knowledge in the field of architectural spatial typology, and also determines the possibility of integrating the considered spaces into existing plans for the development of tourist potential.