Decomposed similarity effects on consumer attitude towards abrand extension

Paul, Soumi; Datta, S. K.

doi:10.5958/0973-9343.2014.00227.0

JIMS8M: Jour. of Indian Manage. & Strat.

2014

DOI: 10.5958/0973-9343.2014.00227.0

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Decomposed similarity effects on consumer attitude towards abrand extension

Soumi Paul¹,

S. K. Datta²

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Decomposed similarity effects on consumer attitude towards abrand extension

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