Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

Wallace, Brandon; Andrews, David L.

doi:10.1177/01937235221094035

Cited by 3 publications

(2 citation statements)

References 32 publications

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“…Fans keenly observe the shoes worn by players during each game. Each sneaker style has its own legend and is highly popular with fans [ 22 ]. In recent times, people’s interest in sneakers has shifted from practicality to aesthetics.…”

Section: Sneaker Consumption Culture Based On Bd Analysismentioning

confidence: 99%

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

2023

PLoS ONE

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With the emergence of Artificial Intelligence technology and the advancement of science and technology, the current mainstream path of social development is continuously updating and improving various industries using technology. Therefore, in order to promote the development of sneaker consumer culture, this study explores the use of technological means to improve the dissemination effect of symbolic culture in sneaker consumer culture. Firstly, the development concept and mainstream direction of sneaker consumer culture in the era of big data are discussed, and the application principle of big data technology is introduced. Then, a sneaker culture dissemination model based on big data technology is designed. Finally, the model is optimized using a Convolutional Neural Network (CNN), and its effectiveness is evaluated. The results show that the Convolutional Neural Network-Big Data (CNN-BD) model designed in this study has the highest fitting degree of 93% and a lowest fitting degree of 78% in the UT-Zap50K dataset. In the Ai2 dataset, the highest fitting degree of the big data classification model is 94%, and the lowest is 76%. In the Kaggle Women’s Shoe dataset, the highest fitting degree of the big data classification model is 92%, and the lowest is 77%. In the Kaggle Men’s Shoe dataset, the highest fitting degree of the big data classification model is 94%, and the lowest is 79%. The designed model has the highest accuracy rate of 93% in sneaker classification, while other models have the highest accuracy rate of around 82% in sneaker classification. Compared with traditional big data technology, the designed model has greatly improved and can adapt to more working environments. This study not only provides technical support for the application of big data technology but also contributes to improving the dissemination effect and promoting the comprehensive development of sneaker consumer culture.

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Section: Sneaker Consumption Culture Based On Bd Analysismentioning

confidence: 99%

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

2023

PLoS ONE

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“…Meticulously crafted packaging is another vital visual element employed by luxury brands. Using high-quality materials and intricate designs, the unboxing experience is transformed into a luxurious ritual that delights consumers and enhances the brand's overall perception [19].…”

Section: Brand Communication Strategies In the Luxury Brand Industrymentioning

confidence: 99%

Exploring the Influence of Visual Elements in Corporate Communication: A Case Study of the Luxury Brand Industry

Lyu

2023

CHR

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This study investigates the impact of visual elements in corporate communication, with a specific focus on the luxury brand industry. The research aims to understand how visual design elements influence the effectiveness of corporate communication. The study begins with a comprehensive literature review, analyzing works by prominent scholars in the field, including Meggs, Bakker, Shirai, Marsh, Wheeler, Budelmann, Farrelly, and Nakanishi. The literature review explores the significance of visual design concepts, such as logos, colors, typography, and visual style, in creating a strong brand identity. It also examines the use of visual hierarchy and color psychology to enhance communication effectiveness. Furthermore, the research delves into various brand communication strategies employed by luxury brands, including storytelling, experiential marketing, influencer partnerships, personalization, and digital marketing. The study highlights the role of visual elements in conveying exclusivity, elegance, and aspiration associated with luxury brands. Based on the literature review, the study draws conclusions regarding the importance of visual elements in luxury brand communication. Effective visual design and communication strategies can enhance brand recognition, foster consumer loyalty, and create a lasting impression in a competitive market.

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The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization

Wallace,

Andrews

2024

Social Sciences

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This discussion critically examines and questions assumptions about the meanings and motivations of sporting consumption. We argue that the practice of sneaker customization demonstrates the contested terrain of sporting consumption, wherein contemporary consumerism is characterized by a dynamic interplay between top–down structural determination (by mass commercial forces) and bottom–up creative agency (by everyday consumers). Based on in-depth interviews with 15 sneaker consumers, we narrate the complexities of late capitalist consumer culture through three overlapping “tensions” between the commercial sneaker industry and everyday sneaker consumers: (1) Sneakers as a vehicle to express individuality versus to demonstrate conformity; (2) Sneaker customization as a means of artistic expression versus being a commodity rationalized to maximize profit; (3) An affective versus instrumental attachment to sneakers. Overall, the analysis illuminates how the cultural and affective meanings that consumers attach to sneaker consumption operate; sometimes in conjunction with, more often in opposition to, but always in tension with the meanings that the sneaker industry attempts to embed through its ever-expansive means of marketing and advertising.

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Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

Cited by 3 publications

References 32 publications

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

The communication path and improvement strategy of symbolic culture of sneaker consumption culture using the big data analysis

Exploring the Influence of Visual Elements in Corporate Communication: A Case Study of the Luxury Brand Industry

The Contested Terrain of Sporting Consumption: Navigating Meaning, Identity, and Late Capitalist Marketing through Sneaker Customization

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